For the "Sports Are Back" ad campaign I created for MLB, NFL, and NBA following the COVID-19 shutdown in 2020, I developed a visually impactful concept that celebrated the return of sports. I designed a series of maps for the United States and parts of Canada, where each team's fanbase was represented by a distinct section of the map, based on fan data. Each section prominently featured the team's logo, creating a powerful visual connection between the teams and their regions. Additionally, I designed a line of merchandise concepts, where the team's logo appeared to break out of its accompanying state silhouette, symbolizing the dynamic return of sports and the resilience of the fan community.