I.C.A.R.E

Dog Rescue

School Project

Graphic Designer - Logo Creation - Branded Content - Marketing Strategy - Product Design - Merchandise Design - Poster Design

Project Description

For my school project with I Care Dog Rescue, I developed a redesign concept for the organization's logo, created a comprehensive marketing campaign, and produced all related content. This included designing merchandise, ensuring a cohesive brand identity, and enhancing the rescue's visibility and engagement.

Logo explanation

  1. The dog’s ears extend beyond the rectangular badge, symbolizing the rescue’s mission to free dogs from cages and place them in loving homes, visually representing their journey to a better life.

  2. I created a happy dog face for the I Care Dog Rescue redesign to convey a sense of warmth, friendliness, and positivity. This choice reflects the organization’s mission to bring joy and hope to rescued dogs.

  3. Orange was chosen for its warmth, energy, and optimism, symbolizing the hope and positivity that I Care Dog Rescue offers to rescued dogs, while creating an inviting and uplifting brand identity.

lansdcape.png
fillempty1.png
jake-poster.png
dog-bowl.png
tshirt.png
MERCH.png
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