Fair WINDS
CHARTER CO.
A Catamaran Charter Company
Located in Newport Beach.
Graphic Designer - Logo Creation - Branded Content - Product Design
Job Description
At Fair Winds Charter Company, I work closely with clients to fully understand their vision, brand values, and target audience. I designed the company's logo and developed a cohesive brand identity that reflects their ideals. My role includes creating branded content and merchandise to enhance market presence while ensuring all materials adhere to strict branding guidelines for consistency and impact. My efforts contribute to a strong, unified brand that resonates with our target audience.
Logo Explanation
A gradient is used to represent the stunning sunsets that passengers can anticipate experiencing during a charter.
The two circle design allows for the ability to be standalone logo with text or as a solo icon by omitting the outer ring.
The catamaran breaking through the inner badge represents a sense of forward movement and progress central to the brands Ideals.
